Few people argue that the commercialization of sports is causing more harm than good. There are constant allegations against leagues and players’ doping charges in the news. It is natural for such a thought to emerge.
However, if done in the correct manner and with good intent, it can make the entire sport more accessible and widespread. This can specifically be said about women’s sports in our society.
Over the past few years, many governing bodies have actively been indulging in tournaments for women’s national teams. Representing them on an international level is also a key motive for these organizations.
As more and more sponsors invest in the tournaments, more coverage they get. With this process, it targets a larger audience and works towards increasing the fans of the sport. It is very important to promote women’s sports in any country as much as it is to promote men’s sports.
Women’s World Cup finds its co-hosts
Australia and New Zealand will co-host the FIFA Women’s World Cup in 2023, with the following edition possibly set to take place just two years later. The joint bid beat Colombia 22-13 in a vote Thursday by FIFA’s ruling council, which judged them as having the best commercial prospects for women’s soccer.
FIFA President Gianni Infantino was one of the members who voted for Australia and New Zealand to stage the first 32-team Women’s World Cup, and then revived a suggestion aired at last year’s tournament in France to stage it every two years instead of every four years.
“We need to boost women’s football. If we have to wait four years all the time, it’s a bit long” Infantino states. This has been received in a very positive manner by the New Zealand Prime Minister, Jacinda Ardern.
“It will be a historic tournament of firsts that will create a profound and enduring legacy for women’s football in the Asia-Pacific region and beyond,” Ardern states.
“We are looking forward to delivering the best ever FIFA Women’s World Cup in both nations. One that will elevate the women’s game and inspire women and girls around the world.”